Marketing for a Good Cause

Associate professor of the Department of Bioengineering at the University of California Berkeley Daniel Fletcher posed a challenge to his students.He said to imagine working in a remote African village at the time of a disease outbreak, and that all they have at their disposal is a camera cell phone and an assortment of basic optics lenses and mounts. He asked if it would it be possible to convert the camera phone into a sort of mobile microscope that could be used to diagnose the disease?

A small team of graduate, postdoctoral and undergraduate students has worked with Fletcher to refine their invention which they call CellScope.

In some sort of super powered Team up, the Wizards of Aardman Animation (Wallace & Gromit) are using the brand spanking new 8 megapixel Nokia N8 and the CellScope to create the animation below.

Here is a fabulous behind the scenes look at the creation of this World Record holding animaiton.

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