So I went over the Old Navy to get some new shirts (I left some hanging up in my last Hotel room and SURPRISE! the can’t be found by the hotel staff). Â While I was there I notices some really fun t-shirts with Marvel characters printed on them. Â I’ve been looking into obtaining the license to create some new art work from a movie, so I found myself wondering how much Old Navy paid Marvel to be able to make the shirts. Â I haven’t found anything about the amount for the deal, but I was surprised by the comic book that they gave me.
So, there is a promotion going on that coincides with Marvel’s 70th anniversary. Â From Aug. 8-17 shoppers who purchase a Marvel T-shirt will receive a limited-edition reprint of the first appearance of Spider-Man inÂ Amazing Fantasy #15. Â (I actually got the book without the Marvel purchase.) Â Here’s the comic reprinted exclusively for Old Navy.
So I’m reading through the story, remembering how in the original story Peter Parker made his own webslinging equipment and then I see it. Â Peter Parker in his room working on his costume, just hanging out in his OLD NAVY T-SHIRT!!!! Â I always thought that Petey was a bit geeky and wore a lot of button up shirts with pocket protectors, but there it was starring me in the face. Â The revisionist history of Spider-man clearly shows that Pete was a fan of Old Navy.
It reminds me of this subtle bit of Product Placement from the 1992 film Wayne’s World.by