As I’m working to try and figure out how to be self employed and try to make money from the internet, here’s another example of viral marketing that really didn’t mean to be viral marketing. Â The difference between this one and the one I wrote aboutÂ earlierÂ is that this video was not created to market anything, it was a fun video that caught fire on the internet.
In the above video, a Minnesota couple enter the church dancing to the Chris Brown song “Forever”. They just did it for fun. Â They posted it on YouTube, and the video got VERY popular. Â It was passed all over the internet. Â So YouTube posted links to buy the Chris Brown song on iTunes and Amazon and they started to advertise on the video page. The song was originally released on April 22, 2008 and had, for all intents and purposes, completed it’s life cycle. Â With the 24 million views in just a few weeks on YouTube, Chris Brown’s songÂ went to #4 on iTunes and this videoÂ revitalized the market for the song. Â What about copyright? Â Well, YouTube doesn’t have to pull the video under safe harbor until the owner of the content says to pull it. Â Chris Brown’s managers were smart enough to ride this successful video and they had a surge of profits. Â The downside is that the video creator gets no benefit from it, BUT, if they were a partner with YouTube, they could have taken advantage of some profit sharing.
The moral of the story is to put things up on YouTube with a plan in mind. Â The comedy site College Humor has made a sequel video called the “Divorce Video”, but it’s just not the original. Â I need to start working up some ideas of my own.