My friendÂ BlakeÂ sent me a link yesterday to the “Linchpin Index“. Â I was a bit taken aback to see my photo on the page, then I was deeply flattered. Â You see, Blake works for the community websiteÂ SquidooÂ which was founded byÂ Seth Godin. Â On the Squidoo site, users can create their own pages called “lenses” to share their knowledge on all subjects. Â Seth Godin is, well, he’s a thinker. Â His views on marketing, media, fans, andÂ platform vs. eyeballsÂ have helped to shape the way I work.
In his new book, “Linchpin: Are You Indispensable?” Seth describes that, “…in the old days, a linchpin was a tiny piece of hardware, very light in weight and low in cost that held the wheel onto the wagon. Without a linchpin the wheel would fall off. Itâ€™s the part you canâ€™t live without.
And I use that as a talking point to get me started down this road of talking about how our economy has shifted from 150 or 200 years of industrial compliance in which a workers job is to feed the machine and keep the system running, to a new age which just dawned, a revolution, in which the employees weâ€™re willing to pay, and the people we seek out, and the jobs that we care about, are done by people, not who follow a manual, and do what theyâ€™re told, but people who matter, who make a difference, who are linchpins, who we canâ€™t live without.”
I’m thrilled to be listed with people who make a difference. Â I guess it’s time to get to work!